Products rarely succeed or fail in isolation.
They’re shaped by the business around them.
I help you work out what needs to change and where to invest — then stay to deliver it.
It often starts with conversations like this
- № 01Every team swears their roadmap is the one that actually moves the needle, and I don't know enough to make the trade-off.
- № 02What worked when we were smaller is now slow and expensive.
- № 03The merchants push for growth. The members need to trust us. Those two things don't always pull the same way.
- № 04AI is not a magic bullet. We've implemented all the tools. It's taking us longer to learn how to work with them.
- № 05We want AI writing the first pass of our stories and our code. Everyone says it'll cut costs and make us more efficient. We can't stop long enough to work out how any of that's supposed to work.
These rarely have a product-only answer. That’s where I come in — I look at what you’re asking for alongside the wider business and what’s constraining it, find the opportunities, and agree a recommendation. Then I model it commercially and deliver the change with your team.
The Product Notes are the thinking tools I’ve built while helping leadership teams make sense of complex businesses and deliver real change.
The Growth Capability Model Canvas
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